Homepage – NXT Media Days Europe

Uniting Pioneers in the Media and Advertising Landscape

November 12, 2024

Regent Warsaw Hotel

NXT Media Days brings together three dynamic event series, each focusing on pivotal areas of the evolving media and advertising ecosystem

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NXT Media Days brings together three dynamic event series, each focusing on pivotal areas of the evolving media and advertising ecosystem. NXT Media Days is your gateway to the future of media, where innovation meets industry leaders to shape the next generation of content and advertising.

By uniting Retail Media Days, Nextv Series, and CTV Ad Days under one brand, we provide a cohesive hub for industry professionals to explore cutting-edge trends, share insights, and develop strategies that will drive the future of media and advertising.

In 2024, we are organizing 6 NXT Media Days events:

Media Partners

Become a media partner

Nextv Series Europe will unite TV leaders, streaming digital players, technology providers and the entire entertainment industry to discuss the future and the universal challenges and solutions of the streaming sector.

Key topics

  • The Pay TV & OTT Synergy In Europe
  • Navigating The Crowded OTT Landscape
  • Personalisation & Content Discovery To Enhance User Retention
  • Streaming From The Cloud: Acceleration Of Operators’ Video Strategies
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CTV Ad Days Europe seeks to create opportunities where brands, media agencies, operators and technology providers exchange ideas for a more efficient usage of the TV and OTT platforms as an advertising medium.

Key topics

  • Ad Tier Strategies: Navigating The Modern Era Of Streaming
  • How CTV Can Bolster Linear TV Efforts
  • Monetisation Models For Publishers In The CTV Space
  • FAST Lane Viewing: Accelerating TV Revolution
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Retail Media Days CEE will focus on the rapidly growing landscape of advertising within online retail environments. It will delve into how established networks are innovating to maintain their edge amidst intense competition, leading to the development of new solutions and ad products.

Key topics

  • Benefits of the retailers shoppers data for the brand
  • Retail media market : standardisation, confidence and transparency issues
  • Retail media networks omnichannel capabilities (in store & online)
  • Instore DOOH : success stories
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Why attend our event?

VIP Meeting Service

Meetings are fundamental and there is no substitute for face-to-face interaction. Our dedicated professionals will help you pre-arrange meetings with your key targets and facilitate onsite introduction to ensure you meet the right targets.

Meet & generate leads

A unique place to establish relationships with new client and suppliers. Develop high-profile relationships and generate sales leads to boost and propel your business.

Networking Activities

Get exclusive interactions with high-level representatives. We provide a relaxed yet professional environment where you engage with conversations with your target audience, ranging from private dinners, lunches and cocktail parties.

Market Intelligence

All our events are developed jointly with market research offers. We provide the most accurate and granular sets of data about the Telecom, Media and Technologies markets.

Find out more about our new Intelligence Services that led to the creation of this exclusive event.

OTT and Video Online media and Advertising

Our Research Highlights

Digital ad inventories, measurement tools and targeting capabilities to forge the future of CTV in Europe

In May, the first CTV Ad Days event in Europe took place in London, putting the spotlight on the potential of streaming and TV advertising across European markets. 2023 and the beginning of 2024 have seen a surge in interest in premium video ad offerings in the region, with local and global players consistently launching new digital advertising inventories and brands increasingly turning to CTV to reach consumers on the big screen. This shift enriches marketing models with comprehensive data sets. To grasp these new opportunities fully, it's crucial to understand the transformations faced by the European ad industry.

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Revenue and platform diversification in Europe: linear TV will still account for 57% video revenues in 2025

In 2023, commercial video revenues across TV and OTT in Europe topped EUR 92 billion, and this figure is expected to reach 98 billion in the next 2 years. Video distribution revenues are expected to grow by 4% and 3% this year and the next across the region. Another 22.5 billion are brought into the industry each year through subsidies to public TV broadcasters. OTT to represent 43% of commercial video and TV revenues in Europe by 2025. If linear TV still dominates the landscape both in terms of audiences and revenues, traditional broadcast has seen its market share decline steadily in the last few years, to the point where streaming services accounted for 37% of subscription and advertising revenues last year.

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Venue

Address

Regent Warsaw Hotel, Poland

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