Agenda
Agenda
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Nextv Series Europe
Tuesday, November 12th
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CTV Ad Days Europe
Tuesday, November 12th
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Retail Media Days CEE
Tuesday, November 12th
Welcoming Coffee - Sponsored by ThinkAnalytics
Tuesday, November 12th, 08:30 - 09:15
Opening Speech
Tuesday, November 12th, 09:15 - 09:20
The Pay TV & OTT synergy in Europe
Tuesday, November 12th, 09:20 - 10:10
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How can Pay TV operators become super-aggregator?
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Is super-aggregation enough to retain subscribers?
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What more can be integrated into the STB experience?
Moderated by: Inga Alika
Personalisation & Content Discovery To Enhance User Retention
Tuesday, November 12th, 10:10 - 10:50
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Prioritising content discovery and personalisation: tailored made experience approach
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Personalisation for various delivery model: AVOD, FAST, SVOD, linear..
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Churn and the importance of customer retention
Moderated by: Victoria Davies – Managing Director – Accelerate Consulting
Maximizing Platform Value: Converging Broadcast, OTT and Hybrid - by Irdeto
Tuesday, November 12th, 10:50 - 11:10
The convergence of broadcast and OTT platforms is reshaping the video entertainment landscape. As operators navigate the shift from legacy broadcast to OTT, the key challenge is how to effectively manage both environments while ensuring future growth. This session will explore:
- Optimizing Legacy Systems – How to maximize the value and monetization of legacy broadcast infrastructure while seamlessly integrating OTT features for interactivity and advanced capabilities.
- Hybrid Solutions for Efficiency – The benefits of hybrid deployments, combining the reliability of broadcast with the flexibility and innovation of OTT, resulting in streamlined operations, reduced costs, and faster time-to-market.
- Open, Future-Proof Platforms – Why the “DIY” approach can be costly and complex, and how choosing open platforms like Android TV or RDK allows operators to scale, remain flexible, and ensure long-term business continuity by leveraging a broader ecosystem of partners.
Coffee Break & Networking
Tuesday, November 12th, 11:10 - 11:40
Is Telco Diversification Beyond Connectivity Still The Best Model?
Tuesday, November 12th, 11:40 - 12:30
- Telco-OTT partnerships: Telco as a super aggregator?
- Technical challenges of super aggregator strategy
- Is venturing into content production an option for European telco
- Connectivity first : Case studies
Moderated by: Inga Alika
Lunch
Tuesday, November 12th, 12:30 - 13:30
Streaming From The Cloud: Acceleration of operators' video strategies
Tuesday, November 12th, 13:30 - 14:00
- Harnessing the power of cloud technology to launch OTT services
- Advanced content discovery and personalisation
- Optimising the monetisation process
Moderated by: Ophélie Boucaud – Principal Analyst – Dataxis
Delivering Superior Experiences: Meeting and Exceeding Customer Expectations - by Dolby Laboratories
Tuesday, November 12th, 14:00 - 14:20
Optimizing Content Strategies Across D2C, OTT, Streaming & Social Media
Tuesday, November 12th, 14:20 - 14:50
- Effective strategies for maximizing audience reach and revenue
- Cross-platform distribution and monetization models
- Enhancing social media integration to boost user engagement
- Leveraging AI for content discovery and personalized recommendations
Moderated by: Julian Savitch-Lee – Programmatic Consultant and Advisor – DigiCake
Coffee Break & Networking
Tuesday, November 12th, 14:50 - 15:20
TV Broadcasting: data & analytics, bundling and churn
Tuesday, November 12th, 15:20 - 16:00
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Role of real-time and predictive analytics
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How bundling enhances the value proposition for consumers
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Personalised content for churn reduction and retention strategies
Moderated by: Ophélie Boucaud – Principal Analyst – Dataxis
Navigating Through The Crowded OTT Landscape
Tuesday, November 12th, 16:00 - 16:40
- Strategies for driving growth in the competitive OTT market
- UI and UX best practices: retention and engagement
- New technology innovation(AI) and revenue strategies
Moderated by: Victoria Davies – Managing Director – Accelerate Consulting
Closing Remarks & Networking Cocktail
Tuesday, November 12th, 16:40 -
Registration & Welcoming Coffee
Tuesday, November 12th, 08:30 - 09:15
Welcoming Speech & Market Overview
Tuesday, November 12th, 09:15 - 09:30
Ad tier strategies: Navigating the modern era of streaming
Tuesday, November 12th, 09:30 - 10:20
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Impact of streaming on traditional linear TV and advertising channels
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Evolving trends in business subscription models
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Leveraging on data analytics for user centric monetisation and personalisation
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Enhancing user engagement and retention
Moderated by: Peter Malatintinszky
Media optimising and strategies for brands and agencies
Tuesday, November 12th, 10:20 - 11:05
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Integrating CTV and digital channels for maximum impact
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How can shoppable ads lead brands’ new path?
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Mastery of media data and insight for optimal growth
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The future of media buying and programmatic evolution
Moderated by: Nikodem Rudzinski
Programmatic Specialist
MTA Digital
Coffee break
Tuesday, November 12th, 11:05 - 11:40
How CTV can bolster linear TV efforts
Tuesday, November 12th, 11:40 - 12:20
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Reaching audience across multiple devices and platform
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Enhancing targeting and personalisation
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Cross-screen integration and retargeting
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Integrating CTV data with linear TV data for holistic insights
Moderated by: Peter Malatinszky – Moderator
Lunch & Networking
Tuesday, November 12th, 12:20 - 13:20
The future of broadcast programmatic strategy
Tuesday, November 12th, 13:20 - 14:00
- Optimising addressable advertising in Pay TV
- Programmatic deployment and ad inventory efficiency
- Innovation and potential in addressable TV for operators
- Crafting synergistic revenue models with broadcast and tech
Moderated by : Julian Savitch-Lee -Programmatic Consultant and Advisor- DigiCake
FAST lane viewing: Accelerating TV revolution
Tuesday, November 12th, 14:00 - 14:40
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Uniting streams and screens: redefining partnership models
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Uncovering new revenue streams in streaming
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Crafting ad breaks without UX disruption
Moderated by: Victoria Davies – Managing Director – Accelerate Consulting
Head of AVOD Streaming & Player Editorial Director
Warner Bros. Discovery Poland
Coffee break
Tuesday, November 12th, 14:40 - 15:10
Monetisation models for publishers in the CTV space
Tuesday, November 12th, 15:10 - 15:50
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Monetisation strategies for publishers on CTV platforms:ad-supported, subscription-based and hybrid models
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Leveraging on programmatic advertising and direct sales channels
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Challenges and opportunities for revenue diversification
Moderated by: Peter Malatinszky – Moderator
Ensuring suitability and measurement on digital advertising: the advertisers’ needs
Tuesday, November 12th, 15:50 - 16:30
- Brand communication awareness, creativity, and strategy to reach an audience
- Unlocking addressable TV advertising capabilities
- Leveraging multiple channels: CTV, a new opportunity for advertisers?
Moderated by: Peter Malatintinszky
Closing Remarks & Networking Cocktail
Tuesday, November 12th, 16:30 -
Registration & Welcoming Coffee
Tuesday, November 12th, 08:30 - 09:15
Welcoming Speech
Tuesday, November 12th, 09:15 - 09:20
Keynote Presentation on IAB Europe's Retail Media measurement standards
Tuesday, November 12th, 09:20 - 09:40
Benefits of the retailers shoppers data for the brands
Tuesday, November 12th, 09:40 - 10:25
• How can shopper data be utilized for targeted, personalized marketing campaigns?
• In what ways can consumer insights drive data-driven product innovation?
• How can brands enhance customer loyalty through personalized offers?
• What methods are effective in assessing the impact of data-driven marketing initiatives?
Moderated by: Jan Jirsa – eCommerce Strategist & Mentor
Retail media market : Standardisation, confidence and transparency issues
Tuesday, November 12th, 10:25 - 11:05
• How can the industry create consistent metrics for retail media?
• What strategies ensure clear and honest ad performance reporting?
• How can advanced technologies be used to combat ad fraud?
• What are effective methods for achieving unified cross-platform measurement for comprehensive campaign insights?
Moderated by: Ophélie Boucaud – Principal Analyst – Dataxis
Coffee Break & Networking
Tuesday, November 12th, 11:05 - 11:35
Loyalty is your Omnichannel Retail Media Engine
Tuesday, November 12th, 11:35 - 12:00
- The crucial role of in-store media (both digital and physical) in scaling omnichannel retail, extending beyond just online and offsite channels.
- Loyalty programs, powered by customer data and trust, as the driving force behind omnichannel retail media.
- Personalisation as the future of loyalty, delivering bespoke customer experiences across all touchpoints.
The future trends of Retail Media in CEE
Tuesday, November 12th, 12:00 - 12:40
• What are some successful case studies of pioneering retail media initiatives in CEE?
• How can we understand consumer behavior and market trends in CEE?
• What new technologies are being embraced in retail media in the region?
• What are the key challenges and growth opportunities in retail media in CEE?
Moderated by: Jan Jirsa – eCommerce Strategist & Mentor
Lunch Sponsored by Scala
Tuesday, November 12th, 12:40 - 13:40
Beyond food: New segments embracing retail media (Pharmacy, Beauty, etc.)
Tuesday, November 12th, 13:40 - 14:25
• How can retail media be leveraged in non-food segments like pharmacy and beauty?
• What unique consumer preferences should be understood in non-food segments?
• How can multi-channel approaches be integrated in online and offline retail media efforts?
Moderated by: Michal Iwanciw – Consultant
The boom of non endemic advertising
Tuesday, November 12th, 14:25 - 15:00
• Why is non-endemic advertising significant in retail media?
• Case studies of effective non-endemic advertising campaigns • How to create engaging content for non-endemic audiences?
• What are the new revenue streams from non-endemic advertising?
Moderated by: Jan Jirsa – eCommerce Strategist & Mentor
Coffee Break & Networking
Tuesday, November 12th, 15:00 - 15:30
How to efficiently internationalise retail media strategies?
Tuesday, November 12th, 15:30 - 16:15
• What strategies are effective for international market expansion?
• How to balance local and global retail media strategies?
• What are best practices for building effective cross-border partnerships?
• Which scalable technologies enable global retail media campaigns?
Closing Remarks & Networking Cocktail
Tuesday, November 12th, 16:15 -