Agenda
Agenda
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Nextv Series Europe
Tuesday, November 12th
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CTV Ad Days Europe
Tuesday, November 12th
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Retail Media Days CEE
Tuesday, November 12th
| 08:30 |
Welcoming Coffee 45 minutes |
| 09:15 |
Opening Speech + Market Overview 15 minutes |
| 09:30 |
The Pay TV & OTT synergy in Europe 40 minutes 
|
| 10:10 |
Personalisation & Content Discovery To Enhance User Retention 40 minutes 
|
| 10:50 |
One-to-One Session 20 minutes |
| 11:10 |
Coffee Break & Networking 30 minutes |
| 11:40 |
Is Telco Diversification Beyond Connectivity Still The Best Model? 40 minutes 
|
| 12:20 |
Lunch 60 minutes |
| 13:20 |
Streaming From The Cloud: Acceleration of operators' video strategies& Networking 40 minutes 
|
| 14:00 |
Capitalizing on D2C, OTT, streaming & social media trends 40 minutes 
|
| 14:40 |
Coffee Break & Networking 30 minutes |
| 15:10 |
TV Broadcasting: data & analytics, bundling and churn 40 minutes 
|
| 15:50 |
Navigating Through The Crowded OTT Landscape 40 minutes 
|
| 16:30 |
Closing Remarks & Networking Cocktail Ongoing |
| 08:30 |
Registration & Welcoming Coffee 45 minutes |
| 09:15 |
Welcoming Speech & Market Overview 15 minutes |
| 09:30 |
Ad tier strategies: Navigating the modern era of streaming 40 minutes 
|
| 10:10 |
How CTV can bolster linear TV efforts 40 minutes
|
| 10:50 |
One to one session 20 minutes |
| 11:10 |
Coffee break 30 minutes |
| 11:40 |
Monetisation models for publishers in the CTV space 40 minutes
|
| 12:20 |
Lunch & Networking 60 minutes |
| 13:20 |
FAST lane viewing: Accelerating TV revolution 40 minutes 
|
| 14:00 |
The future of broadcast programmatic strategy 40 minutes |
| 14:40 |
Coffee break 30 minutes |
| 15:10 |
Media optimising and strategies for brands and agencies 40 minutes 
|
| 15:50 |
Ensuring brand safety, suitability and measurement on CTV 40 minutes
|
| 16:30 |
Networking Cocktail
|
| 08:30 |
Registration & Welcoming Coffee 45 minutes |
| 09:15 |
Welcoming Speech & Market Overview 15 minutes |
| 09:30 |
Keynote Presentation on IAB Europe's Retail Media measurement standards 20 minutes 
|
| 09:50 |
Benefits of the retailers shoppers data for the brands 40 minutes 
|
| 10:30 |
Retail media market : Standardisation, confidence and transparency issues 40 minutes
|
| 11:10 |
Coffee Break & Networking 30 minutes |
| 11:40 |
Early leaders of the retail media in CEE 40 minutes 
|
| 12:20 |
Lunch & Networking 60 minutes |
| 13:20 |
Beyond food: New segments embracing retail media (Pharmacy, Beauty, etc.) 40 minutes 
|
| 14:00 |
The boom of non endemic advertising 40 minutes 
|
| 14:40 |
Coffee Break & Networking 30 minutes |
| 15:10 |
How to efficiently internationalise retail media strategies? 40 minutes 
|
| 15:50 |
How channel partners can help increase sales via retail media? 40 minutes 
|
| 16:30 |
Networking Cocktail
|
Welcoming Coffee
Tuesday, November 12th, 08:30 - 09:15
Opening Speech + Market Overview
Tuesday, November 12th, 09:15 - 09:30
The Pay TV & OTT synergy in Europe
Tuesday, November 12th, 09:30 - 10:10
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How can Pay TV operators become super-aggregator?
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Is super-aggregation enough to retain subscribers?
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What more can be integrated into the STB experience?
Moderated by: Victoria Davies – Managing Director – Accelerate Consulting
Personalisation & Content Discovery To Enhance User Retention
Tuesday, November 12th, 10:10 - 10:50
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Prioritising content discovery and personalisation: tailored made experience approach
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Personalisation for various delivery model: AVOD, FAST, SVOD, linear..
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Churn and the importance of customer retention
Moderated by: Victoria Davies – Managing Director – Accelerate Consulting
One-to-One Session
Tuesday, November 12th, 10:50 - 11:10
Coffee Break & Networking
Tuesday, November 12th, 11:10 - 11:40
Is Telco Diversification Beyond Connectivity Still The Best Model?
Tuesday, November 12th, 11:40 - 12:20
- Telco-OTT partnerships: Telco as a super aggregator?
- Technical challenges of super aggregator strategy
- Is venturing into content production an option for European telco
- Connectivity first : Case studies
Lunch
Tuesday, November 12th, 12:20 - 13:20
Streaming From The Cloud: Acceleration of operators' video strategies& Networking
Tuesday, November 12th, 13:20 - 14:00
- Harnessing the power of cloud technology to launch OTT services
- Advanced content discovery and personalisation
- Optimising the monetisation process
Capitalizing on D2C, OTT, streaming & social media trends
Tuesday, November 12th, 14:00 - 14:40
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D2C strategies, cross platform distribution and monetisation models
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Streaming technologies and innovations: 4K, UHD, VR
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Social media integration and engagement
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Content discovery and recommendation: use of AI and analytics
Coffee Break & Networking
Tuesday, November 12th, 14:40 - 15:10
TV Broadcasting: data & analytics, bundling and churn
Tuesday, November 12th, 15:10 - 15:50
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Role of real-time and predictive analytics
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How bundling enhances the value proposition for consumers
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Personalised content for churn reduction and retention strategies
Navigating Through The Crowded OTT Landscape
Tuesday, November 12th, 15:50 - 16:30
- Strategies for driving growth in the competitive OTT market
- UI and UX best practices: retention and engagement
- New technology innovation(AI) and revenue strategies
Moderated by: Victoria Davies – Managing Director – Accelerate Consulting
Closing Remarks & Networking Cocktail
Tuesday, November 12th, 16:30 -
Registration & Welcoming Coffee
Tuesday, November 12th, 08:30 - 09:15
Welcoming Speech & Market Overview
Tuesday, November 12th, 09:15 - 09:30
Ad tier strategies: Navigating the modern era of streaming
Tuesday, November 12th, 09:30 - 10:10
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Impact of streaming on traditional linear TV and advertising channels
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Evolving trends in business subscription models
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Leveraging on data analytics for user centric monetisation and personalisation
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Enhancing user engagement and retention
Moderated by: Peter Malatintinszky
How CTV can bolster linear TV efforts
Tuesday, November 12th, 10:10 - 10:50
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Reaching audience across multiple devices and platform
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Enhancing targeting and personalisation
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Cross-screen integration and retargeting
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Integrating CTV data with linear TV data for holistic insights
Moderated by: Peter Malatintinszky
One to one session
Tuesday, November 12th, 10:50 - 11:10
Coffee break
Tuesday, November 12th, 11:10 - 11:40
Monetisation models for publishers in the CTV space
Tuesday, November 12th, 11:40 - 12:20
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Monetisation strategies for publishers on CTV platforms:ad-supported, subscription-based and hybrid models
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Leveraging on programmatic advertising and direct sales channels
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Challenges and opportunities for revenue diversification
Moderated by: Peter Malatintinszky
Lunch & Networking
Tuesday, November 12th, 12:20 - 13:20
FAST lane viewing: Accelerating TV revolution
Tuesday, November 12th, 13:20 - 14:00
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Uniting streams and screens: redefining partnership models
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Uncovering new revenue streams in streaming
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Crafting ad breaks without UX disruption
Head of AVOD Streaming & Player Editorial Director
Warner Bros. Discovery Poland
The future of broadcast programmatic strategy
Tuesday, November 12th, 14:00 - 14:40
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Optimising addressable advertising in Pay TV
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Programmatic deployment and ad inventory efficiency
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Crafting synergistic revenue models with broadcast and tech
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Breaking barriers and expanding beyond HbbTV
Coffee break
Tuesday, November 12th, 14:40 - 15:10
Media optimising and strategies for brands and agencies
Tuesday, November 12th, 15:10 - 15:50
- Integrating CTV and digital channels for maximum impact
- How can shoppable ads lead brands’ new path
- Mastery of media data and insight for optimal growth
- The future of media buying and programmatic evolution
Moderated by: Nikodem Rudzinski
Programmatic Specialist
MTA Digital
Ensuring brand safety, suitability and measurement on CTV
Tuesday, November 12th, 15:50 - 16:30
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Media buying tactic ensuring 100% brand safety in the CTV
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Brand communication awareness, creativity and strategy to reach audience
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Audience measurement in the streaming landscape
Moderated by: Peter Malatintinszky
Networking Cocktail
Tuesday, November 12th, 16:30 -
Registration & Welcoming Coffee
Tuesday, November 12th, 08:30 - 09:15
Welcoming Speech & Market Overview
Tuesday, November 12th, 09:15 - 09:30
Keynote Presentation on IAB Europe's Retail Media measurement standards
Tuesday, November 12th, 09:30 - 09:50
Benefits of the retailers shoppers data for the brands
Tuesday, November 12th, 09:50 - 10:30
• How can shopper data be utilized for targeted, personalized marketing campaigns?
• In what ways can consumer insights drive data-driven product innovation?
• How can brands enhance customer loyalty through personalized offers?
• What methods are effective in assessing the impact of data-driven marketing initiatives?
Moderated by: Jan Jirsa – eCommerce Strategist & Mentor
Retail media market : Standardisation, confidence and transparency issues
Tuesday, November 12th, 10:30 - 11:10
• How can the industry create consistent metrics for retail media?
• What strategies ensure clear and honest ad performance reporting?
• How can advanced technologies be used to combat ad fraud?
• What are effective methods for achieving unified cross-platform measurement for comprehensive campaign insights?
Moderated by: Jan Jirsa – eCommerce Strategist & Mentor
Coffee Break & Networking
Tuesday, November 12th, 11:10 - 11:40
Early leaders of the retail media in CEE
Tuesday, November 12th, 11:40 - 12:20
• What are some successful case studies of pioneering retail media initiatives in CEE?
• How can we understand consumer behavior and market trends in CEE?
• What new technologies are being embraced in retail media in the region?
• What are the key challenges and growth opportunities in retail media in CEE?
Moderated by: Jan Jirsa – eCommerce Strategist & Mentor
Lunch & Networking
Tuesday, November 12th, 12:20 - 13:20
Beyond food: New segments embracing retail media (Pharmacy, Beauty, etc.)
Tuesday, November 12th, 13:20 - 14:00
• How can retail media be leveraged in non-food segments like pharmacy and beauty?
• What unique consumer preferences should be understood in non-food segments?
• How can multi-channel approaches be integrated in online and offline retail media efforts?
Moderated by: Michal Iwanciw – Consultant
The boom of non endemic advertising
Tuesday, November 12th, 14:00 - 14:40
• Why is non-endemic advertising significant in retail media?
• Case studies of effective non-endemic advertising campaigns • How to create engaging content for non-endemic audiences?
• What are the new revenue streams from non-endemic advertising?
Moderated by: Salvatore Cospito -Chairman of the Retail Media committee – IAB Spain
Coffee Break & Networking
Tuesday, November 12th, 14:40 - 15:10
How to efficiently internationalise retail media strategies?
Tuesday, November 12th, 15:10 - 15:50
• What strategies are effective for international market expansion?
• How to balance local and global retail media strategies?
• What are best practices for building effective cross-border partnerships?
• Which scalable technologies enable global retail media campaigns?
How channel partners can help increase sales via retail media?
Tuesday, November 12th, 15:50 - 16:30
•The role of channel partners •Leveraging on data-driven insights for advertising •Driving omnichannel sales through retail media
Moderated by: Michal Iwanciw – Consultant
Networking Cocktail
Tuesday, November 12th, 16:30 -